New account request: Social Media Toolkit

Your name
Email address
Faculty or Department
Which social network would you like to use?
Name of the new account:
Purpose of the new social media account (please state a short business case):
Which of the OU’s strategic objectives does this align with?

Could the content you want to share be shared from the main OU corporate account?
Yes
No

If not, why not

Could the content you want to share be shared from another OU account already active?
Yes
No

If not, why not?
Who is your target audience? Do you have content ready to share that they will find valuable?
Please demonstrate an example of your content plan for the first month, with draft content.
How are you currently interacting with this audience?
What other channels are available to you to reach this audience and which have you used? Please show examples and a brief overview of their success/challenges.
How much time do you have to dedicate to running this social media account each week?
How will you measure the success of this social media activity? Please include measurable objectives.

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