Advice for businesses
Professional business advice and increased marketing spend could help small and medium enterprises steer through the worst of the economic downturn. This is the latest findings from two separate surveys by the Small Enterprise Research Team (SERTeam) at The Open University Business School.
Professor Colin Gray, Chairman of SERTeam says: “In the midst of this turbulent churn, there are thousands of small firms that have stood the test of time, surviving various cycles of downturns and upturns. This it is not just a matter of luck. Our surveys reveal that resilient small business owners have adapted to managing the vagaries of business life and that they help carry the whole economy through the bad times, as they are now.”
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