Audiences in Britain and across the world just can't get enough of business programmes. To tap in to this growing interest, The Open University has joined forces with the BBC again to co-produce six programmes for the latest series of The Bottom Line, a business discussion programme on Radio 4. Special versions of the programme will also be produced for other platforms, including the BBC News Channel, BBC World News Channel and BBC World Service.
Host Evan Davis will be joined by prominent business people every week to discuss topics such as why working from home never really took off; decision making at the top of an organisation; cost-cutting in a recession; whether capping the salary packages of top executives is a good idea and philanthropy's place in the business world.
Janette Rutterford, Professor of Financial Management at The Open University Business School and Academic Consultant to the series, said: “The current economic downturn is affecting us all and, as a result, people are keen to hear from industry leaders to help them make sense of it all. We've secured top Chief Executive Officers from around the world for the series and they will be sharing their strategies for steering through these difficult times.”
The Bottom Line goes out on Radio 4 on Saturdays at 5.30pm with a repeat on the World Service just after 7.00pm. From Saturday 14 February for six weeks, audiences will also be able to watch the programme on the News Channel at 9.30pm and on World News at 7.30pm. The programme is also available as a podcast.