Business Superbrands lists the UK’s strongest brands that have established an exceptional reputation in their field. The results of the 2012 survey show The Open University moving up to fourth place from fifth the previous year in the Executive Education, Training and Development category, placing it above Imperial College Business School, City and Guilds, Warwick Business School, Cass Business School, Henley Business School, The University of Oxford SAID Business School, Manchester Business School, Cambridge Judge Business School, Ashridge Business School and Durham Business School in the rankings.
Rebecca Taylor, Dean of The Open University Business School said:”It is fantastic that once again The Open University Business School has been recognised as a leading Superbrand in its sector. We pride ourselves on delivering excellence through practice based learning, allowing our students to immediately apply what they have learnt. For our MBA students in particular, it means they can instantly contribute their new skills, methods and ideas to the success of their employers.”
The Business Superbrands survey is produced by The Centre of Brand Analysis on behalf of the Superbrands organisation and has been published annually since 1995. The league tables are based on the opinions of a panel of experts and 1600 businessmen and women from across the UK.
Overall the top UK business brand was Rolls-Royce with Google, GlaxoSmithKline, Apple and British Airways in second to fifth places respectively.
Notes to Editors
1.Featuring in the top three of the Executive Education, Training and Development category were London School of Economics and Political Science (1) Cranfield School of Management (2) and London Business School (3).
2.The Open University Business School is a world leader in modern flexible learning and the pioneer of teaching methods that enable people to change their life goals, studying at times and in places convenient to them.
The Open University Business School is one of a select group of schools worldwide accredited by the three leading international accrediting bodies – AACSB, AMBA, EFMD/ EQUIS. It is the only triple-accredited business school that specialises in flexible learning and is home to 22,300 successful MBAs. Its MBA programme offers residential schools and face-to-face and collaborative learning options.
The Open University Business School was ranked 5th in the executive education, training and development category by Superbrands in 2011.
The Open University Business School is also home to the Open University Law School offering amongst its programmes an LLB (Hons) – a qualifying law degree in England and Wales- in collaboration with The College of Law and a masters degree in law (LLM)
It is also one of the top three UK universities for student satisfaction.
For more information, please see its website at www.open.ac.uk/business-school and for law www.open.ac.uk/business-school/law