User-centred service innovations

This 50-hour online course is aimed at doctors, nurses or allied health professionals working within the health service at various stages in their careers. It is intended to be taken after earlier courses. If you are a practising clinician interested in exploring what innovations might look like in the services you and your colleagues deliver, this course can also be usefully studied on its own to help you make progress with your innovation ideas.

What you will study

User centred innovations is one of six 50 hour online Continuing Professional Development (CPD) courses in the series ’Leading Health Care Innovation‘. This course invites consideration of what might be possible in terms of shaping healthcare more explicitly around the needs and desires of service users, both in the shorter term and within a longer term perspective of several years. It addresses some of the fundamentals of 21^st century healthcare: the nature of service quality; the thoughtful creativity required to align safety, privacy, dignity and personalisation; the challenge of reshaping relationships to support increasing patient choice and control and the power working with service users to reframe our thinking – professionally as clinicians and personally as citizens – about health and wellbeing.

This course, like the whole series, is for clinicians who want to understand what leadership in service innovation means for them. But it is not intended only or even primarily for clinicians who wish to take on full time medical or clinical management positions. It is for those who recognise that developing health services and finding innovative ways to meet current and future challenges require practising clinicians to show leadership in a variety of ways, working alongside health service managers, planners or commissioners and also collaborating with service users or patients.

To obtain the maximum benefit from this course, you should previously have completed the sequence of short courses making up the series ’Diagnosing and Improving Your Service‘, within the overall BMJ-OU clinical leadership programme. Ideally, you should also have already completed the 50-hour short course Understanding service innovation (GB087), which helps you crystallise your thinking on various kinds of innovation and their relevance to your service. However, this course can also be meaningfully studied on its own.  

You will learn

On completing this course you will be able to outline how the changing influence of patients and service users on the UK health system is impacting on your specialism or area of work. You will critically engage with approaches to measuring value, quality and satisfaction in your service, based on the ‘patient experience’. You will also debate the opportunities and issues raised for patients and clinicians by notions of personalisation of services, personal responsibility for health and well-being, and patient choice and control. You will assess the opportunities in your service or specialism for user-centred innovation, based on social media and web-based applications. In addition you will identify the challenges and opportunities presented by user-centred innovation within your service or specialism and the implications for your practice and leadership as a clinician.

Entry

Although there are no formal academic requirements to study any of our CPD courses, you are expected to have some experience in the field and the course assumes a familiarity with the subject. However If you want to go on to complete the Postgraduate Certificate in Clinical Leadership (K04) it is required that you hold an honours degree or equivalent.

This course has been developed in conjunction with BMJ Learning. If you register for this course, they would like to contact you about further learning opportunities. If you do not want to receive information from BMJ, please mark the relevant opt-out box on your registration agreement.

You can register and begin studying at any time during the life of the course. You can study at your own pace and submit your work-based activity at any date before the final submission date for the course. Information about the final submission date is available when you register for the course.

This course counts towards the assessment module Leading healthcare innovation (B833), which forms part of the Postgraduate Certificate in Clinical Leadership (K04).  If you are working towards this postgraduate qualification you have two choices. You can either complete some or all of the requisite CPD courses prior to registering for B833 or you can register for B833 and the CPD courses at the same time, following a recommended study pattern. Please be aware that the latter option will require you to commit to approximately 12 hours of study per week so you may wish to consider this when making your choice.

If you have any doubt about the suitability of the course, please contact our Student Registration & Enquiry Service.

Outside the UK

This course has been written primarily for a UK context, but will have relevance to other contexts.

If you have a disability

The study materials are delivered online. Learners who use screen readers or who cannot use a mouse will not be able to access some materials or some activities without assistance. Written transcripts of the audio interviews are available on the website. If you are a new learner with the OU, make sure that you have our publication Meeting Your Needs.

Study materials

What's included

All learning materials, exercises, study support and work-based activity are delivered entirely online.

Computing requirements

You will need a computer with internet access to study this course as it includes online activities, which you can access using a web browser.

• If you have purchased a new desktop or laptop computer since 2007 you should have no problems completing the online activities.
• If you’ve got a netbook, tablet or other mobile computing device check our Technical requirements section.
• If you use an Apple Mac you will need OS X 10.6 or later.

You can also visit the Technical requirements section for further computing information including the details of the support we provide.

Learner support

Expert, confidential learner support is available when you need it from a learning adviser, who will respond to you direct within 24 hours. Other support is available via the GB091 forum, library, StudentHome website and computing helpdesk.

Work-based activity

The work-based activity for this course has been designed as an integrated ongoing activity that you submit at the end of your study. It will enable you to reflect on your learning and apply it to your professional work.

Your questions

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