Marketing
- On this page
Successful marketing is about much more than promotion and selling, and understanding how to use marketing ideas and techniques is one of the best ways to improve a business’s competitive advantage.
The OU has a range of courses on Marketing that explain marketing concepts and demystify marketing jargon as well as cover a range of marketing concepts and tools. These tools include ideas to help you apply marketing to your own context and also look at various types and sources of innovation and how different organisations have grappled with the challenge of producing better products and services through innovation.
Courses
- Marketing in practice
Improve your business’s competitive advantage through marketing ideas and techniques, including market research, segmentation, the marketing mix, quality, the wider environment, SWOT analysis and audit. - Social marketing
This course examines the nature of social marketing, and how adopting marketing concepts, frameworks and techniques developed for commercial marketers can solve social marketing problems. - Innovation for business results
This course looks at various types and sources of innovation and how organisations have grappled with the challenge of producing better products and services through innovation. - What you need to know about marketing
This course will explain marketing concepts and demystify marketing jargon in order to help managers understand and contribute to marketing activities.
More courses
See the list of all our Professional skills courses.
Skills at the OU
- Change Management
- Clinical Leadership
- Communications
- Financial Management
- Food Science Skills
- General Management Skills
- Health and Social Care
- Human Resource Management
- IT Skills
- Key Corporate Skills
- Leadership
- Marketing
- People Management
- Problem Solving
- Project Management
- Strategy
- Travel Planning
- Updating Teacher Practice Skills
Spotlight on Marketing
Discover and apply your creative skills
How can you use creative thinking more in your role? Discover and apply your creative skills (GB062) will help you explore all aspects of creativity and what that means to you as a manager.
Your questions
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Or contact an adviser in our Student Registration & Enquiry Service Email or call +44(0) 845 300 60 90 +44(0) 845 366 60 35
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