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Research

Marketing

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Research in marketing aims to extend theory and to inform managerial practice through projects spanning: managing customers, managing responsibly, managing in practice and managing services. Research is particularly strong in the areas of market segmentation and targeting, social marketing and ethics, and managing customers and customer relationship management (CRM).

Qualifications available:
PhD or MPhil
Fees:
For detailed information on current fees visit Fees and funding.
Entry requirements:
Minimum 2:1 (or equivalent) and an MRes or specialist masters which includes research methods training.

Potential research projects

Internally funded full-time research studentships are advertised in January (closing date end of March) and may include the following. We also welcome full-time self-funded applications in these areas.

    • Marketing strategy: market segmentation/targeting/profiling.
    • Customer management: CRM, e-business and information management.
    • Consumer behaviour and culture.
    • Strategy and marketing in service industries, including professional services.
    • Global strategy: global strategy implementation.
    • Managing across borders: coordination and integration within international firms.
    • Strategy as practice.
    • Strategy consultants and strategy as a dynamic routine.

Further information

If you have an enquiry specific to this research area please contact:

Name:
Debby Hing
Email:
oubs-research@open.ac.uk
Phone:
+44 (0)1908 655272

For general enquiries please contact the Research Degrees Team via the link under 'Your questions' further down the page.