Research in social marketing encompasses a range of work examining social change and quality of life, and sustainable and ethical consumption. Principal research themes focus on the social consequences of alcohol consumption, healthy eating interventions and smoking cessation. There are growing interests in the use of faith and secular partnerships for social change and wellbeing, sustainable consumption and ethics in marketing.
The Open University Business School's research in social marketing is led by ISM-Open, a collaborative partnership with the Institute for Social Marketing at the University of Stirling, conducting research aimed at improving health and wellbeing.
If you have an enquiry specific to this research area please contact:
- Debby Hing
- +44 (0)1908 655272
For general enquiries please contact the Research Degrees Team via the link under ‘Your questions’ on the right of the page.