Marketing and society
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| Examination | No residential school |
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This course is available for study in the countries shown. Fees may vary by country.
Summary
This course explores the theory and practice of responsible marketing, addressing the interrelated areas of corporate social responsibility and marketing ethics and the emergent area of social marketing. It examines the impact of established marketing techniques and practices on the promotion of social well-being and behavioural change. You will identify key ethical issues involved in marketing decision-making and the responsibilities of organisations to their stakeholders, including the wider community. Elements of marketing management (such as communications, research and planning) are examined within this wider framework at both a domestic and international level.
Course content
This course will develop your ability to synthesise arguments and assumptions from a variety of sources and perspectives, critically evaluate them and apply relevant concepts in a range of contexts. In particular, you will learn:
- concepts, theories and debates about the roles and responsibilities of marketing in society
- identification and critical analysis of relevant issues involved in responsible marketing
- application of marketing thinking to health and social behaviour
- application of responsible marketing to own professional context
- sensitivity to the problems and challenges in both commercial and social marketing.
You’ll learn to integrate and use information and/or data appropriately in complex contexts. You’ll also learn to recognise the limitations of knowledge in the area. The course will provide you with opportunities to develop skills in effective communication of ideas and arguments to relevant audiences. You’ll be encouraged to manage your learning and reflect on your development as an independent learner.
The principal learning method used in the course will be problem-based. Usually, you’ll encounter a short or long case study. You’ll be expected to make sense of, discuss, analyse, synthesise and evaluate issues and possibilities in the case study. You’ll do this by applying your existing knowledge and any new knowledge you can gather from the supplied textbooks, journal articles, electronic sources and course participants. You’ll gain knowledge and understanding in the areas of ethics, corporate social responsibility, social marketing, and ethical issues in commercial marketing. The way you are assessed and what you will be assessed on will mirror how you learn and what you learn; the assessment will constitute part of the learning.
Vocational relevance
The course is of relevance to business and management students in both the commercial and not-for-profit sectors.
Entry
The course is open entry. If you have any doubt about the suitability of the course, please contact our Student Registration & Enquiry Service.
Outside the UK
The course concepts and cases should have wide appeal in Europe as well as outside it.
Qualifications
B324 is an optional course in our
- BA (Honours) Business Studies (B04)
- BA (Hons) Leadership and Management (B54)
- BA/BSc (Honours) Design and Innovation (B61)
It can also count towards most of our other degrees at bachelors level, where it is equally appropriate to a BA or BSc. We advise you to refer to the relevant qualification descriptions for information on the circumstances in which this course can count towards these qualifications because from time to time the structure and requirements may change.
If you have a disability or additional requirement
Written transcripts of any audio components and Adobe Portable Document Format (PDF) versions of printed material are available. Some Adobe PDF components may not be available or fully accessible using a screen reader and musical notation and mathematical, scientific, and foreign language materials may be particularly difficult to read in this way. Large print versions of the course materials can be provided on request. Other alternative formats of the course materials may be available in the future. Our Services for disabled students website has the latest information about availability.
If you are a new student, or new to courses using a computer or the internet, you will need to inform us of your particular needs as soon as possible, as some of our support services may take several weeks to arrange. Details of how to do this and our range of support services are described in our booklet Meeting Your Needs which you can download or request from our Student Registration & Enquiry Service.
You can also find information about accessible course materials, financial support and the Disabled Students' Allowance, equipment and other services, on our Services for disabled students website. It also includes our contact details for advice and support both before you register and while you are studying.
Course materials
What's included
Course guides, resource texts, case studies, journal article prints and course website.
Computing requirements
This course includes online computer activities – you can access these using a web browser that can play Flash and Shockwave.
You will need internet access and a computer. If you have purchased a new computer since 2002 it should meet your course computing requirements. Check our Technical Requirements section if your computer is older than this or is otherwise unusual.
Teaching and assessment
Support from your tutor
Your tutor will facilitate your tutorial group, through formal face-to-face or electronic collaboration, and informally in the tutorial group.
Contact our Student Registration & Enquiry Service if you want to know more about study with The Open University before you register.
Assessment
The assessment details for this course can be found in the facts box above.
You will be expected to submit your tutor-marked assignments (TMAs) online through the eTMA system unless there are some difficulties which prevent you from doing so. In these circumstances, you must negotiate with your tutor to get their agreement to submit your assignment on paper.
Students also studied
Students who studied this course also studied at some time:
Future availability
The details given here are for the course that starts in May 2010 and May 2011. We expect it to be available once a year.
How to register
To register a place on this course return to the top of the page and use the Click to register button. For more information and advice about registration see OU Study Explained.
About this page
An undergraduate course in Business and Management.
Study explained
- Course
- - a module of study that can count towards a qualification.
- Credit points
- - show how much study is required to complete a course or qualification. One credit point represents roughly 10 hours of study.
- Level
- - indicates how difficult a course is. Undergraduate study starts at Level 1.
- Financial support
- - find out if you qualify for support with your fees with our eligibility checker.
- Study explained
- - all you need to know about studying with the OU.
Student Reviews
I really enjoyed this course. The material was up to date and I found my tutors support to be very ...
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An interesting and challenging course, though it might not be as light and easy as one may have expected for ...
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