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This course is available for study in the countries shown. Fees may vary by country.
This course is for information professionals – librarians, archivists, information and knowledge managers – looking to keep up to date with modern technologies, sources of information and today’s users.
It is for those in the profession who wish to stay relevant in this fast-changing world of information, find out how other information services are facing the challenge and consider ways of proving their worth in the Google age. Among all the issues that the course covers, you will be given the opportunity to reflect on the possible consequences for your service of a new generation of ‘Homo zappien’ users, try out games developed for library users and archivists and consider the implications of the 7 Ps for marketing your service.
Building on the different perspectives of four information professionals (a health information worker, an assistant librarian in a Public Library, an archivist and an academic library manager) the course looks at the new information environment and its increased personalisation and immediacy – the affordances of mobile technologies and the facilitation of user-generated content and tagging. The implications for information services brought about by new learners – the Netgeneration and computer game players – are explored as is the ‘everything for free?’ mentality centred around the increasingly digital media and publishing industries. The course concludes with activities centred on the costing and marketing of information services.
When completed, participants will:
The strong link between course learning and work practice creates relevant, enduring and transferable outcomes. The course will take approximately 30 hours to study and includes Web text, self assessment questions and activities. The course contains a series of bite-size chunks each devoted to both technical and managerial topics. Register online today and start tomorrow – no need to wait!
The course features the distinctive strengths of The Open University (OU) from its years of expertise in work-based learning:
Although there are no formal academic requirements to study any of our CPD courses, you are expected to have some experience in the field and the course assumes a familiarity with the subject.
For each course you can register and begin at any time during the life of the course. You can study at your own pace and submit your work-based activity at any date before the final submission date for the course. Information about the final submission date is available when you register for the course.
If you have any doubt about the suitability of the course, please contact our Student Registration & Enquiry Service.
The course is delivered wholly online. Learners who use screen readers or who cannot use a mouse will not be able to access some course material or some course activities without assistance. Written transcripts of the audio interviews are available on the website. If you are a new learner with the OU, make sure that you have our booklet Meeting your needs. You can obtain a copy by contacting our Student Registration & Enquiry Service.
All learning materials, exercises, study support and the work-based activity are delivered entirely online.
This course has online computer activities – you can access these using a web browser that can play Flash and Shockwave.
You will need internet access and a computer. If you have purchased a new computer since 2002 it should meet your course computing requirements. Check our Technical Requirements section if your computer is older than this or is otherwise unusual.
Expert, confidential learner support is available when you need it from a learning adviser, who will respond to you direct within 24 hours. Other support is available via the course forum, library, StudentHome website and computing helpdesk.
The work-based activity for this course is a written report and has been designed as an integrated ongoing activity that you submit at the end of your study. It will allow you to reflect on your learning and how to use it in your professional work.
Successful completion of the course enables us to recognise your achievement of the course learning by issuing an OU certificate that you can use to document your commitment to continuing professional development in your personal portfolio, or to provide evidence to employers or professional body.
Students who studied this course also studied at some time:
To register a place on this course return to the top of the page and use the Click to register button. For more information and advice about registration see OU Study Explained.
An undergraduate course.
Contact an adviser in our Student Registration & Enquiry Service
Email or call +44(0) 845 300 60 90